Key Points Version 1

• Google unveils Gemini 2.5 Pro, offering competitive pricing that undercuts rivals like Anthropic's Claude 3.7 Sonnet and OpenAI's GPT-4o.

• The commoditization of LLMs shifts focus from model capabilities to integration and application within specific business contexts.

• The trend of decreasing prices raises concerns about sustainability and innovation in the AI industry.

• Industry 5.0, focusing on human-robot collaboration and sustainability, is gaining momentum, with Europe leading the charge.

• Robert Kramer from Moor Insights & Strategy says the foundational elements are yet to be fully grasped by manufacturers.

• Uncertainty about the immediate ROI of AI poses a hurdle for adoption.

• As eCommerce companies scale, outsourcing fulfillment becomes essential—but emerging brands often struggle to find 3PLs that treat them like a priority.

• Tariff uncertainty remains a concern, but the bigger risk is standing still while the landscape shifts.

• Looking to 2030, brands that build flexible logistics strategies now will be better positioned for long-term growth.