FedEx launches 'fdx' to boost e-commerce supply chain efficiency

Driving the news: FedEx has rolled out a new platform, fdx, designed to strengthen its relationships with e-commerce merchants and streamline supply chain operations. The platform integrates with major e-commerce providers like Shopify, Etsy, and Salesforce, offering precise delivery timeframes, customized order tracking, and centralized returns management.

Why it matters: In a crowded market of e-commerce solutions, FedEx aims to differentiate itself by leveraging its extensive network insights to enhance customer experiences and optimize supply chain stages from demand generation to returns. Early adopters like fashion brand Z Supply have reported a 6.33% revenue increase and a 1.34% conversion lift on mobile after using fdx.

The big picture: Initially announced in January at the National Retail Federation's Big Show for select shippers via a private preview, fdx is now live for U.S. customers of all sizes.

• The platform supports major carriers outside of FedEx, including UPS, the U.S. Postal Service, and DHL.
• Core capabilities include growing consumer demand with ShopRunner, increasing conversion with Predictive Delivery Estimates (PDE), making informed decisions with FedEx Sustainability Insights, keeping customers engaged with Branded Order Tracking, and simplifying returns with Branded Returns.

What they're saying: "We are going to be able to help all retailers, brands, and merchants process their returns on their website, manage their exchanges, manage the inventory, integrate their branded tracking and communications to customers. It's a really powerful offering," said Brie Carere, EVP and Chief Customer Officer at FedEx.

By the numbers: FedEx moves more than 15 million packages daily and has an annual revenue of $88 billion. The company employs over 500,000 people.

• The platform uses data from these daily operations to enhance delivery date estimates.
• FedEx is committed to achieving carbon-neutral operations by 2040.

What's next: FedEx plans to evolve the fdx platform by integrating new features and enhancements. Despite some skepticism about its ability to stand out, the company remains focused on helping online businesses grow demand, optimize fulfillment, and streamline order returns.